On February 1, 2010, 1.3 million letters were sent to Texas between 40 and 60 years old announcing the new Own Your Future Texas Campaign and urging Texans to take personal responsibility.

The mailing clearly advocates long-term care planning and states long-term care coverage should be a core part of your financial plan. Recipients are invited to call in, mail in, or online order a free long-term care planning kit.

The Own Your Future Texas campaign encourages the public to visit www.OwnYourFutureTexas.org. This site has lots of eye appeal, is easy to navigate, and has comprehensive information about what care costs and how long-term care insurance works. It even has calculators you can use to help you predict your likelihood of needing care, and how much your care may cost.

The Own Your Future Texas Campaign was created by the Texas Legislature. It is a collaborative effort between private long-term care insurance providers, their authorized agents, and state government agencies, including the Texas Department of Insurance, the Texas Health and Human Services Commission, and the Texas Department of Aging.

www.OwnYourFutureTexas.org is a new site with fabulous info on LTC planning. It is fun to look at and easy to navigate.

It has comprehensive info about LTC costs. It explains how LTC works. It even has calculators you can use to help you predict your likelihood of needing care, and how much it will cost.

Created by the Texas Legislature, www.OwnYourFutureTexas.org is a collaborative effort between private long-term care insurance providers, their authorized agents, and state government agencies, including the Texas Department of Insurance, the Texas Health and Human Services Commission, and the Texas Department of Aging and Disability Services.

If you live in TX and are between 45 and 60 years of age, you should have gotten a letter last week, introducing you to www.OwnYourFutureTexas.org . OwnYourFutureTexas’s tagline is “It’s your future. Own it. Stay in control of your future by planning wisely today.”